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In the Middle East, exquisite craftsmanship and unique design concepts illuminate many brands, with Damas Jewellery shining as a brilliant gem among them. As the inaugural enterprise in the Middle East to break into the esteemed "Global Top 100 Luxury Brands" list, Damas Jewellery has ascended to the forefront of the luxury jewellery industry, distinguished by its rich heritage, exceptional quality, and distinctive commercial space designs.

Brand Development Journey

Damas Jewellery traces its roots back to 1907 when the brand established its maiden jewellery store in Qatar, Middle East (now headquartered in Dubai, UAE). Since then, Damas Jewellery has steadfastly embraced a passion for jewellery craftsmanship and innovation, swiftly emerging as one of the most prominent jewellery brands in the Middle East. Over a century of evolution, Damas Jewellery has evolved into a global luxury powerhouse, with its products not only dominating the Middle Eastern market but also extending their reach to discerning consumers worldwide.

Business Scope

Damas Jewellery's business scope encompasses a comprehensive array of categories, spanning from high-end custom jewellery to exquisite timepieces, jewellery, and accessories. Since 1988, Damas Jewellery has introduced its proprietary brands including Damas Classics, Vera, OneSixEight, Farfasha, and the 2021-launched laboratory-grown diamond brand GAIA, among others. In 2021 alone, it unveiled over 33 internally designed collections. Each piece, whether it be a dazzling diamond necklace or an exquisitely crafted bracelet, embodies exceptional craftsmanship and timeless design inspiration. Furthermore, Damas Jewellery is dedicated to fostering the inheritance and innovation of jewellery culture, amplifying its brand influence through participation in various artistic endeavors and philanthropic initiatives.

Since 1985, Damas Jewellery has been retailing international jewellery brands in its stores. Presently, its international brand portfolio includes Graff, Fope, Roberto Coin, Marco Bicego, Mikimoto, Forevermark, Magerit, Parmigiani, Perrelet, Louis Moinet, and Ernest Borel, among others. In 2021, Damas Jewellery entered into a collaboration with the French luxury jewellery designer brand Djula.

High-End Commercial Space Design

Damas Jewellery's commercial space designs are marked by ingenuity, with each store being a unique masterpiece. From exterior facades to interior decor, they exude luxury and sophistication. Tall ceilings, bright lighting, and exquisite display racks all showcase the brand's pursuit of perfection in every detail. In Damas Jewellery stores, customers come not just to purchase jewellery but also to partake in a feast of luxury and artistry.

High-End Showcase Customization

Showcases are indispensable for presenting jewellery, and for Damas Jewellery, they constitute an integral part of the brand. Each showcase undergoes meticulous design and customization to safeguard the jewellery while showcasing its unique beauty and brand image. Whether in the choice of materials or design style, Damas Jewellery's showcases exemplify its pursuit of quality and taste.

In summary, Damas Jewellery is not merely a jewellery brand but a symbol of luxury, professionalism, and artistry. Through its illustrious history, exceptional quality, and distinctive commercial space designs, Damas Jewellery has emerged as a leading brand in the Middle Eastern jewellery industry, offering unparalleled jewellery experiences to consumers worldwide.